If they click on an ad displayed on another site through Google’s ad network, the visit will be recorded as Google Display Network.
This makes it easy to separate your paid Google traffic from your organic Google traffic.
Traffic from Google ads is distinguished by the gclid URL parameter that Google includes in all ad links.
If you’d like to see the performance of individual ads, you can do that with the Campaign tracking feature in Independent Analytics Pro.
The Campaign Builder allows you to create links with UTM parameters and use them in your ads. When someone clicks on one of these links, you’ll see the visit appear in the Campaigns report.
The benefit is that you can see exactly how many visitors you get from each link. Even better, if you are using WooCommerce or if you’re tracking form submissions, you can see how many conversions you get from each ad.
