While you can type out campaign URLs manually, it’s easy to make a mistake, and if you misspell a parameter name, it won’t be tracked.
For this reason, it’s easier and more reliable to use the Campaign Builder.
To access the Campaign URL builder, hover your cursor over the Campaigns menu item and click the Campaign Builder link.
Using the builder is pretty straightforward. Here’s what it looks like:
To create a campaign URL, simply fill out the required fields and any additional fields you’d like to use, and then click the Create Campaign URL button at the bottom.
There are full descriptions of each field/parameter below.
After a moment, you’ll see a notice appear at the bottom of the screen with your new campaign URL and a Copy URL button.
Additionally, the newly created link will be added to the top of your latest campaign URLs.
This list is useful for reusing previously created links. If you click the Reuse button next to any link, it will add its parameters back into the URL builder. This makes it easy to create variations of existing campaigns.
If you’re new to campaign tracking, all the parameters can be overwhelming. Here’s how to use each parameter.
Campaign URLs have to point to your site, which is why the Site URL field cannot be edited. Next to it is the Landing Page Path field, which is used to create a link pointing to a specific page on your site.
For example, if your site is called mysite.com and you want to link to mysite.com/blog/awesome-article/, you would enter the following into the Landing Page Path field:
blog/awesome-article/If you want to link to your homepage, you can leave the Landing Page Path field empty.
The source is the name of the site that sent you traffic, such as Facebook or Etsy.
For email marketing campaigns, you can use the name of the automation/series. For example, “newsletter” or “7-day course.”
The medium is the type of site the link is on. For instance, you can use “Social” or “Social Media” for a campaign link placed on Facebook.com.
Campaigns are more open to interpretation, but they’re generally used to discern between different marketing campaigns on the same medium and source. For example, if you write two guest posts for the same blog, the source and medium would be the same, but you could use the title of the post as the campaign to differentiate between the two posts.
The Term parameter is mainly used for paid advertising campaigns. You can use it to store the keywords you used for the link so you can track performance on a keyword level. Again, it’s mainly used for paid advertising campaigns.
The Content parameter is used when multiple links on the same page are present. For instance, imagine you have an email urging readers to purchase a product, and there’s a link in the middle of the email and the bottom. You can use the Content parameter to differentiate between these two links and find out which one is getting the most clicks.