Let’s imagine you share a campaign URL in a Facebook post. Someone clicks on the campaign link, taking them to the landing page on your site. They leave your site without viewing another page.
Here’s what that would look like in the Campaigns menu.
Now, let’s imagine that instead of leaving your site, they browse a few products, add one to their cart, and complete a purchase before leaving.
That same campaign would look like this instead:
As you can see, this campaign is now responsible for 8 views and $99 in sales.
In other words, the campaign stats aren’t tied to the landing page. The landing page is just one element of the campaign. When someone visits other pages on your site and completes a purchase, that is also attributed to the campaign.
This way, you are able to see the total result of a campaign and not just views for the landing page. In this example, it’s a Facebook post that generated $99 in sales.
