To find this info, start by visiting the WooCommerce > Orders menu and then select an Order from the menu. In the Order details page, you’ll find the Order Referrer box in the right sidebar below the Order Notes box.
This data is only available for orders completed after the installation of Independent Analytics (free version).
In the Order Referrer box, you’ll see the name of the site that referred the sale. For popular sites, you’ll see the proper name (like Google), and for other websites, you’ll see the full URL instead, just like in the Referrers report.
If the sale was referred via a campaign URL, you’ll also see the campaign parameters listed.
Sales are always attributed to the last referrer. You can learn more about how our attribution model works here:
If you want to learn more about the various referrer types recognized in Independent Analytics, check out this tutorial next:
