After installation, Independent Analytics Pro will automatically track submissions of any form created by one of the supported plugins. There is no configuration required beyond installing Independent Analytics Pro and using a supported plugin to create your forms.
Above the Quick Stats, you’ll see the Toggle Stats button.
Click this button, and then in the modal that appears, select the Forms section.
Here, you can see all the form metrics available. There is an overall Form Submissions metric and Form Conversion Rate metric. These give you the total values for all your forms combined.
Below that, you’ll see the title of the form plugin you’re using and the metrics for each individual form. In the example above, you can see submission and conversion rate metrics for a “Contact Us” form and a “Lead Gen” form.
Please note that you will not see all the forms listed immediately. Forms will only show up after at least one submission has been recorded.
You can check any of these boxes, and the associated stat will appear in the Quick Stats right away.
Stats that come from a plugin will also show the plugin’s logo
You can show/hide whichever stats you’d like, and if you want to revisit this data quickly in the future, you can save a new report. This will save every change you’ve made, including your customizations to the Quick Stats.
The stats update with any filters applied, so you can easily see data like your submissions that came from social media sites or cities in Canada.
Another place you can find the form stats is in the data table. Just like the Quick Stats, you can click the Toggle Columns button and choose which form metrics you want displayed.
This gives you more granular data than the Quick Stats. For instance, you can compare the number of submissions between individual traffic sources in the Referrers report.
This data is available in all reports, so you can also see each form’s stats for individual cities and countries, device types, browsers, and UTM campaigns.
Yes, the form needs to be created with a WordPress plugin. Form plugins save the forms in the DB with names and IDs, which Independent Analytics uses to recognize and differentiate between forms regardless of which page they’re on.
The main advantage is that you don’t have to configure anything yourself. However, it also means that you can update a form’s title and it will update automatically in the analytics, and you can embed the same form in multiple places, and it will be tracked as the same form.
